Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Primo Executive Cars is described as a fast moving used and near new vehicle dealership where named sales consultants carry the experience. Customers consistently praise Vicky Sookoo, Rivence Kekana, Akeel Abdullah, Brad and Ivan McCarthy for patience, product knowledge and quick deals. A recurring counter theme involves deposit handling, outstanding delivery items and vehicle history disclosure on a small number of purchases.
Top Strengths:
- •Staff Professionalism & Conduct: Customers repeatedly name individual consultants as the reason they buy here. Vicky Sookoo is praised for zero pressure guidance, Rivence Kekana for advice that feels genuine rather than commission driven, and Akeel for prompt, knowledgeable follow through.
Replied to 67% of negative reviews
Reply time on negative reviews: 238h 26m
TrustIndex
7.8
Â
Ranking
#32
in Car Dealerships
Reply Time
798h 41m
Â
NPS Score
84
Recommended: Very Likely
Replied to 67% of negative reviews
Reply time on negative reviews: 238h 26m
Nov '25 - Oct '26
Frequently Asked Questions About Primo Executive Cars
What do customers say about Primo Executive Cars?
Based on recent customer reviews, Primo Executive Cars is described as a fast moving used and near new vehicle dealership where named sales consultants carry the experience. Customers consistently praise Vicky Sookoo, Rivence Kekana, Akeel Abdullah, Brad and Ivan McCarthy for patience, product knowledge and quick deals. A recurring counter theme involves deposit handling, outstanding delivery items and vehicle history disclosure on a small number of purchases.
What is Primo Executive Cars's biggest strength?
Primo Executive Cars's biggest strength, according to Hellopeter's AI analysis, is Staff Professionalism & Conduct. Customers repeatedly name individual consultants as the reason they buy here. Vicky Sookoo is praised for zero pressure guidance, Rivence Kekana for advice that feels genuine rather than commission driven, and Akeel for prompt, knowledgeable follow through.
Is Primo Executive Cars trustworthy?
Primo Executive Cars has a TrustIndex of 7.8 out of 10 on Hellopeter, based on 154 reviews in the last 12 months. They reply to 67% of negative reviews, typically within 238 hours 26 min. Hellopeter has tracked Primo Executive Cars across 653 total reviews. How is the TrustIndex calculated? →
Recent reviews (154)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Sept 2026
"This was my 2nd time buying a car from Primo Executive, and it was a great experience
"This was my 2nd time buying a car from Primo Executive, and it was a great experience. The customer service provided by Mr. Rivence Kekana was exceptional. He kept me informed throughout the entire process, providing regular updates and guidance right up to the delivery of the vehicle. I truly appreciated his professionalism and dedication. I will definitely be returning to Primo Executive for future deals and would highly recommend them to others
1 reviews | Active since Sept 2026
"This was my 2nd time buying a car from Primo Executive, and it was a great experience
"This was my 2nd time buying a car from Primo Executive, and it was a great experience. The customer service provided by Mr. Rivence Kekana was exceptional. He kept me informed throughout the entire process, providing regular updates and guidance right up to the delivery of the vehicle. I truly appreciated his professionalism and dedication. I will definitely be returning to Primo Executive for future deals and would highly recommend them to others
1 reviews | Active since Feb 2020
Horrible and Dishonest
Dishonest We purchased virtually brand new X3 from Primo Executive First the eNatis and plates were only delivered after 6 weeks as they sold us a car that was awaiting clearance from BMW Finance We received only single key - they refuse to arrange second key even though the contract on taking delivery noted second key to be provided, neither have they arranged for the white keyless cards that replace second key I had to spend day at the BMW dealership to transfer the motor plan The service book was not delivered All of this on a car with 300 km absolutely brand new and costing over R1,0 million Don’t buy from Primo Executive . Harry and Akeel are horrible who don’t reply to complaints.
1 reviews | Active since Feb 2020
Horrible and Dishonest
Dishonest We purchased virtually brand new X3 from Primo Executive First the eNatis and plates were only delivered after 6 weeks as they sold us a car that was awaiting clearance from BMW Finance We received only single key - they refuse to arrange second key even though the contract on taking delivery noted second key to be provided, neither have they arranged for the white keyless cards that replace second key I had to spend day at the BMW dealership to transfer the motor plan The service book was not delivered All of this on a car with 300 km absolutely brand new and costing over R1,0 million Don’t buy from Primo Executive . Harry and Akeel are horrible who don’t reply to complaints.
1 reviews | Active since Jun 2026
We came to primo to view cars and Vicky sookoo assisted us kindly
We came to primo to view cars and Vicky sookoo assisted us kindly. He is good at giving service to clients
1 reviews | Active since Jun 2026
We came to primo to view cars and Vicky sookoo assisted us kindly
We came to primo to view cars and Vicky sookoo assisted us kindly. He is good at giving service to clients