Scores reflect the Overall AI Score for each category
Based on recent customer reviews, AutoTrader is described overwhelmingly as a responsive marketplace whose customer service team resolves listing and dispute issues quickly. Customers consistently name individual consultants who fix problems on first contact. A recurring theme on the negative side is fake buyer activity on private listings, mailing alerts that cannot be unsubscribed, and dealer adverts carrying incorrect prices or specifications.
Top Strengths:
- •Staff Professionalism & Conduct: Consultants such as Robin-Lee Cameron, Vogan Jacobs, Thato Molefe, Kamogelo Mabizela, Inderan and Phumzile are named repeatedly as knowledgeable, patient and genuinely invested, including help offered over a weekend and on complex advert requests.
Replied to 88% of negative reviews
Reply time on negative reviews: 64h 11m
TrustIndex
7.4
Ranking
#35
in Car Dealerships
Reply Time
46h 27m
NPS Score
36
Recommended: Likely
Replied to 88% of negative reviews
Reply time on negative reviews: 64h 11m
Nov '25 - Oct '26
Frequently Asked Questions About AutoTrader
What do customers say about AutoTrader?
Based on recent customer reviews, AutoTrader is described overwhelmingly as a responsive marketplace whose customer service team resolves listing and dispute issues quickly. Customers consistently name individual consultants who fix problems on first contact. A recurring theme on the negative side is fake buyer activity on private listings, mailing alerts that cannot be unsubscribed, and dealer adverts carrying incorrect prices or specifications.
Is AutoTrader trustworthy?
AutoTrader has a TrustIndex of 7.4 out of 10 on Hellopeter, based on 43 reviews in the last 12 months. They reply to 88% of negative reviews, typically within 64 hours 11 min. Hellopeter has tracked AutoTrader across 217 total reviews. How is the TrustIndex calculated? →
Recent reviews (43)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Aug 2026
Excellent Service
We had a wonderful experience with Marco from AutoTrader. He was incredibly helpful, friendly and professional throughout the entire process. He went out of his way to assist us wherever he could, and we honestly had no complaints. We were very happy with his service and would definitely recommend him
1 reviews | Active since Aug 2026
Excellent Service
We had a wonderful experience with Marco from AutoTrader. He was incredibly helpful, friendly and professional throughout the entire process. He went out of his way to assist us wherever he could, and we honestly had no complaints. We were very happy with his service and would definitely recommend him
1 reviews | Active since Jul 2023
MG HALFWAY KUILS RIVER
The advertising inserts of this important specialist magazine are extremely well done and correct. I am very satisfied with the service provided and the information received from AutoTrader as soon as I contacted the MG dealer in Kuils River. Through the ad, they introduced me to Halfway MG Kuils River. At the dealership, I’ve met Professional truly committed to providing dedicated, highly efficient, and professional service to Customers. The dealership is beautiful and welcoming and the staff I encountered demonstrated respect and complete operational efficiency. Everything went smooth with no wasting of time, unnecessary confusion, or administrative and bureaucratic stress. Mr. Marchello Williams, the Sales Executive, is a very serious, honest, and reliable Professional. A very pleasant encounter after many negative—and even very negative—experiences in the automotive industry. Thank you, AutoTrader and thank you Marchello.
1 reviews | Active since Jul 2023
MG HALFWAY KUILS RIVER
The advertising inserts of this important specialist magazine are extremely well done and correct. I am very satisfied with the service provided and the information received from AutoTrader as soon as I contacted the MG dealer in Kuils River. Through the ad, they introduced me to Halfway MG Kuils River. At the dealership, I’ve met Professional truly committed to providing dedicated, highly efficient, and professional service to Customers. The dealership is beautiful and welcoming and the staff I encountered demonstrated respect and complete operational efficiency. Everything went smooth with no wasting of time, unnecessary confusion, or administrative and bureaucratic stress. Mr. Marchello Williams, the Sales Executive, is a very serious, honest, and reliable Professional. A very pleasant encounter after many negative—and even very negative—experiences in the automotive industry. Thank you, AutoTrader and thank you Marchello.
1 reviews | Active since Jun 2023
Poor Service
Very Poor Service I had a very disappointing experience with AutoTrader's vehicle buying service. I made two enquiries through their website regarding selling our previous car. I then followed up with three separate emails, yet I received absolutely no acknowledgement or response whatsoever. Their automated message states: "Start getting excited! You’re one step closer to getting your Instant Offer! We hope your phone is nearby! We’re about to call you with the next steps." Unfortunately, that couldn't have been further from my experience. No phone call ever came, and none of my enquiries were answered. The only positive aspect was that we purchased our brand-new car through a dealership that was listed on AutoTrader. The dealership itself provided excellent service throughout the process. However, AutoTrader's own customer service for selling a vehicle was extremely disappointing and deserves significant improvement
1 reviews | Active since Jun 2023
Poor Service
Very Poor Service I had a very disappointing experience with AutoTrader's vehicle buying service. I made two enquiries through their website regarding selling our previous car. I then followed up with three separate emails, yet I received absolutely no acknowledgement or response whatsoever. Their automated message states: "Start getting excited! You’re one step closer to getting your Instant Offer! We hope your phone is nearby! We’re about to call you with the next steps." Unfortunately, that couldn't have been further from my experience. No phone call ever came, and none of my enquiries were answered. The only positive aspect was that we purchased our brand-new car through a dealership that was listed on AutoTrader. The dealership itself provided excellent service throughout the process. However, AutoTrader's own customer service for selling a vehicle was extremely disappointing and deserves significant improvement
1 reviews | Active since Jul 2026
Uitstekende Diens!
Uitstekende diens van begin tot einde! Die span was professioneel, eerlik en baie behulpsaam. Hulle het die hele proses eenvoudig en stresvry gemaak en my deur elke stap gehelp. Die voertuig was presies soos geadverteer en in uitstekende toestand.
1 reviews | Active since Jul 2026
Uitstekende Diens!
Uitstekende diens van begin tot einde! Die span was professioneel, eerlik en baie behulpsaam. Hulle het die hele proses eenvoudig en stresvry gemaak en my deur elke stap gehelp. Die voertuig was presies soos geadverteer en in uitstekende toestand.
1 reviews | Active since Sept 2016
Quick Response to resolve profile challenges
Impressed with the quick response from Auto Trader team. I had challenges with my profile when I wanted to sell a vehicle but the Auto Trader team reached out quicky to resolve the issue. Shout out to Thato Molefe and also Pat.
1 reviews | Active since Sept 2016
Quick Response to resolve profile challenges
Impressed with the quick response from Auto Trader team. I had challenges with my profile when I wanted to sell a vehicle but the Auto Trader team reached out quicky to resolve the issue. Shout out to Thato Molefe and also Pat.
1 reviews | Active since Oct 2025
Great Value
Quick response to queries and ease of use of their website
1 reviews | Active since Oct 2025
Great Value
Quick response to queries and ease of use of their website
1 reviews | Active since Feb 2026
Second purchase no issues
I am honestly very satisfied with this company. This time it's been my second time buying a car from them. Both cars have never given me any issues
1 reviews | Active since Feb 2026
Second purchase no issues
I am honestly very satisfied with this company. This time it's been my second time buying a car from them. Both cars have never given me any issues