Scores reflect the Overall AI Score for each category
Based on recent customer reviews, STERLING AUTO (PTY) LTD is described as a used vehicle dealership where the buying journey feels calm, transparent and quick. Customers consistently name Frans, Riaan, Charl and Morne, praising honest answers, no pressure selling and fast finance approvals. A recurring theme is immaculate, well presented stock and paperwork handled without hassle, with only small gestures and post sale servicing detail left wanting.
Top Strengths:
- •Staff Professionalism & Conduct: Customers repeatedly name Frans Nortje, Riaan, Charl and Morne as patient, knowledgeable and honest. A recurring theme is staff going beyond the role, including waiting after hours and answering questions buyers had not thought to ask.
TrustIndex
9.8
Ranking
#11
in Car Dealerships
Reply Time
5h 6m
NPS Score
83
Recommended: Very Likely
Nov '25 - Oct '26
Frequently Asked Questions About STERLING AUTO (PTY) LTD
What do customers say about STERLING AUTO (PTY) LTD?
Based on recent customer reviews, STERLING AUTO (PTY) LTD is described as a used vehicle dealership where the buying journey feels calm, transparent and quick. Customers consistently name Frans, Riaan, Charl and Morne, praising honest answers, no pressure selling and fast finance approvals. A recurring theme is immaculate, well presented stock and paperwork handled without hassle, with only small gestures and post sale servicing detail left wanting.
Is STERLING AUTO (PTY) LTD trustworthy?
STERLING AUTO (PTY) LTD has a TrustIndex of 9.8 out of 10 on Hellopeter, based on 48 reviews in the last 12 months. Hellopeter has tracked STERLING AUTO (PTY) LTD across 280 total reviews. How is the TrustIndex calculated? →
Recent reviews (48)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jan 2017
Sterling Auto, Simply the BEST
Excellent service Sterling Auto, we are so glad to have chosen you guys. Everything was smooth sailing and the hospitality was superb. Thank you to Gideon and team, you guys were just great from the very start, even until we reached home with our beautiful car. We wish you all the best
1 reviews | Active since Jan 2017
Sterling Auto, Simply the BEST
Excellent service Sterling Auto, we are so glad to have chosen you guys. Everything was smooth sailing and the hospitality was superb. Thank you to Gideon and team, you guys were just great from the very start, even until we reached home with our beautiful car. We wish you all the best
1 reviews | Active since Sept 2026
Absolutely amazing service from start to finish
Absolutely amazing service from start to finish. Fast and efficient service with loads of quality vehicles. I would highly recommend Sterling Auto
1 reviews | Active since Sept 2026
Absolutely amazing service from start to finish
Absolutely amazing service from start to finish. Fast and efficient service with loads of quality vehicles. I would highly recommend Sterling Auto
1 reviews | Active since Sept 2026
Professional
Very professional dealership, takes time to disclose every aspects of the vegicle
1 reviews | Active since Sept 2026
Professional
Very professional dealership, takes time to disclose every aspects of the vegicle
1 reviews | Active since Aug 2026
Flawless car-buying experience by far. Absolutely the best.
This was by far the smoothest experience.The Sterling team was incredibly prepared, Frans answered every single question instantly, and handled everything with clockwork precision. They made a typically stressful process feel effortless and fast. Great after sales communication. Highly recommend!
1 reviews | Active since Aug 2026
Flawless car-buying experience by far. Absolutely the best.
This was by far the smoothest experience.The Sterling team was incredibly prepared, Frans answered every single question instantly, and handled everything with clockwork precision. They made a typically stressful process feel effortless and fast. Great after sales communication. Highly recommend!
1 reviews | Active since Aug 2026
Best car buying experience ever!
Thank you to the Sterling Auto team! Excellence is the word that comes to mind. You can tel the years of experience that Morne (F&I) and Frans (sales executive) has, even answering questions that I didn’t think of and guiding the purchase to make it effortlessly for me. Throughout the dealership from the cars they have to the in office personnel and the cleaners are all very welcoming. Thank you Barend and Sterling Auto team you are TOPS!!
1 reviews | Active since Aug 2026
Best car buying experience ever!
Thank you to the Sterling Auto team! Excellence is the word that comes to mind. You can tel the years of experience that Morne (F&I) and Frans (sales executive) has, even answering questions that I didn’t think of and guiding the purchase to make it effortlessly for me. Throughout the dealership from the cars they have to the in office personnel and the cleaners are all very welcoming. Thank you Barend and Sterling Auto team you are TOPS!!
1 reviews | Active since Aug 2026
Mr
I'm great fully happy that I've purchased my first car with Sterling auto, their team were very patient with us, myself and my wife. Even the big boss sacrificed his time and waited for us when we were running late to finalise everything on weekend. They welcomed us warmly and I'm looking forward to be their client for the longest period. Im happy with the car and my wife is happy especially that we found the car we were looking for, for the very long time. Thanks for the communication through the whole week before the final day. God bless the whole team
1 reviews | Active since Aug 2026
Mr
I'm great fully happy that I've purchased my first car with Sterling auto, their team were very patient with us, myself and my wife. Even the big boss sacrificed his time and waited for us when we were running late to finalise everything on weekend. They welcomed us warmly and I'm looking forward to be their client for the longest period. Im happy with the car and my wife is happy especially that we found the car we were looking for, for the very long time. Thanks for the communication through the whole week before the final day. God bless the whole team
1 reviews | Active since Jul 2026
Very pleasant experience doing business with Sterling Auto
Very pleasant experience doing business with Sterling Auto. Exceptional service and constant updates received throughout. Would definitely recommend them to anyone.
1 reviews | Active since Jul 2026
Very pleasant experience doing business with Sterling Auto
Very pleasant experience doing business with Sterling Auto. Exceptional service and constant updates received throughout. Would definitely recommend them to anyone.