Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Homechoice is described as a retailer where almost every touchpoint creates friction. Customers consistently report relentless telemarketing calls, paid orders frozen on awaiting payment, missing items from combo deals and refunds that stretch across months. Product Quality and Value (0.9) draws the least criticism, while Refunds, Returns and Consumer Rights (0.7) and Accounts, Billing and Digital Platforms (0.7) attract the sharpest anger.
Top Strengths:
- •Product Quality & Value: A minority of customers say bedding quality and pricing compare well and describe Homechoice as a long trusted brand. However, a recurring theme is appliances failing within weeks, pots rusting and chipping, and sagging beds, alongside credit prices far above cash prices.
Replied to 99% of negative reviews
Reply time on negative reviews: 10h 17m
TrustIndex
2.2
Ranking
#12
in Furniture & Home
Reply Time
10h 18m
NPS Score
-81
Recommended: Unlikely
Replied to 99% of negative reviews
Reply time on negative reviews: 10h 17m
Nov '25 - Oct '26
Frequently Asked Questions About Homechoice
What do customers say about Homechoice?
Based on recent customer reviews, Homechoice is described as a retailer where almost every touchpoint creates friction. Customers consistently report relentless telemarketing calls, paid orders frozen on awaiting payment, missing items from combo deals and refunds that stretch across months. Product Quality and Value (0.9) draws the least criticism, while Refunds, Returns and Consumer Rights (0.7) and Accounts, Billing and Digital Platforms (0.7) attract the sharpest anger.
What is Homechoice's biggest strength?
Homechoice's biggest strength, according to Hellopeter's AI analysis, is Product Quality & Value. A minority of customers say bedding quality and pricing compare well and describe Homechoice as a long trusted brand. However, a recurring theme is appliances failing within weeks, pots rusting and chipping, and sagging beds, alongside credit prices far above cash prices.
What are the most common complaints about Homechoice?
The most common complaint about Homechoice, based on Hellopeter's AI analysis of recent customer reviews, is Delivery, Fulfilment & Logistics. Customers consistently report SMS messages claiming successful delivery for parcels that never arrived, repeated failed attempt notices with no driver contact, and combo orders arriving short of items. Address corrections and cancellations are described as impossible once an order is placed.
How does Homechoice compare to other Furniture & Home companies?
Homechoice scores 0.8 out of 5 on Hellopeter's AI analysis of service quality in Furniture & Home, compared to the Furniture & Home industry average of 1.6. Their strongest theme is Product Quality (1); their weakest is Account & Billing (0.7). The top AI-rated Furniture & Home business on Hellopeter is Cielo (3.3). How is the AI Score calculated? →
Is Homechoice trustworthy?
Homechoice has a TrustIndex of 2.2 out of 10 on Hellopeter, based on 322 reviews in the last 12 months. They reply to 99% of negative reviews, typically within 10 hours 17 min. Hellopeter has tracked Homechoice across 8,724 total reviews. How is the TrustIndex calculated? →
Recent reviews (322)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Jul 2023
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HomeChoice is holding me responsible for purchases I never made I am extremely concerned and disappointed with HomeChoice. I have been accused of purchasing goods that I never ordered or authorised. I did not make this purchase, yet I am now being held responsible and expected to pay for something I did not buy. I do not understand how an account can be linked to my name and purchases attributed to me without proper verification that I was the person who placed the order. I am requesting that HomeChoice investigate this matter urgently and provide me with proof of the alleged purchase, including the order details, date of purchase, delivery or collection records, and the verification used to authorise the transaction. I dispute this alleged debt and do not accept responsibility for goods I never purchased. I also request that collection action and any adverse credit reporting relating to this disputed transaction be suspended while the investigation is underway. I expect HomeChoice to resolve this matter fairly, correct any inaccurate account information, and confirm the outcome to me in writing. I would also like to hear from other consumers who may have experienced similar problems with HomeChoice. I want this matter investigated and resolved, not simply referred back to me for payment.
1 reviews | Active since Jul 2023
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HomeChoice is holding me responsible for purchases I never made I am extremely concerned and disappointed with HomeChoice. I have been accused of purchasing goods that I never ordered or authorised. I did not make this purchase, yet I am now being held responsible and expected to pay for something I did not buy. I do not understand how an account can be linked to my name and purchases attributed to me without proper verification that I was the person who placed the order. I am requesting that HomeChoice investigate this matter urgently and provide me with proof of the alleged purchase, including the order details, date of purchase, delivery or collection records, and the verification used to authorise the transaction. I dispute this alleged debt and do not accept responsibility for goods I never purchased. I also request that collection action and any adverse credit reporting relating to this disputed transaction be suspended while the investigation is underway. I expect HomeChoice to resolve this matter fairly, correct any inaccurate account information, and confirm the outcome to me in writing. I would also like to hear from other consumers who may have experienced similar problems with HomeChoice. I want this matter investigated and resolved, not simply referred back to me for payment.
1 reviews | Active since Oct 2015
Warranty
I need assistance, I called homechoice Saturday the 17th of October 2026 regarding 7kg Bennett Read washing machine, The lady advised that the machine is still in warranty but not sure if homechoice will be the one assisting or Bennett read since my *** is paid up, I call today spoke to a lady and she hanged up the phone, I called again and I receive assistance by Ntombi telling me I the machine is out of warranty and I will not be assisted, I don't understand why is homechoice refusing to assist after paying up there ***.
1 reviews | Active since Oct 2015
Warranty
I need assistance, I called homechoice Saturday the 17th of October 2026 regarding 7kg Bennett Read washing machine, The lady advised that the machine is still in warranty but not sure if homechoice will be the one assisting or Bennett read since my *** is paid up, I call today spoke to a lady and she hanged up the phone, I called again and I receive assistance by Ntombi telling me I the machine is out of warranty and I will not be assisted, I don't understand why is homechoice refusing to assist after paying up there ***.
1 reviews | Active since May 2024
Harassment from Homechoics telemarketers
Homechoice is harassing me with their endless phone calls, at this point they want to force me into placing an order. I hate the phone calls, I work shifts, when I am on nightshift I can't even enjoy my sleep as they will call more than 10 times. Stop torturing me, tell your telemarketers to stop calling me non-stop!!
1 reviews | Active since May 2024
Harassment from Homechoics telemarketers
Homechoice is harassing me with their endless phone calls, at this point they want to force me into placing an order. I hate the phone calls, I work shifts, when I am on nightshift I can't even enjoy my sleep as they will call more than 10 times. Stop torturing me, tell your telemarketers to stop calling me non-stop!!
1 reviews | Active since Sept 2026
Breach of the consumer protection act
Don't ever order from them. You will never receive your order, feedback on your emails, and their consultants are either *********** or rude. My order has been sent to the wrong address twice after multiple emails and telephonic follow ups. What a **** show! It is impossible to reach the correct department to get the assistance required.
1 reviews | Active since Sept 2026
Breach of the consumer protection act
Don't ever order from them. You will never receive your order, feedback on your emails, and their consultants are either *********** or rude. My order has been sent to the wrong address twice after multiple emails and telephonic follow ups. What a **** show! It is impossible to reach the correct department to get the assistance required.
1 reviews | Active since Aug 2025
Misled on installment amounts – Unagreed double
I am extremely disappointed with the misleading information and service I received from HomeChoice. When I finalized my agreement, I was explicitly informed that my very first installment would only be due in October and the amount agreed upon was R354.00. Now, HomeChoice agents are calling me demanding a payment of R717.19—more than double the agreed monthly amount! This is deceptive sales behavior and completely unacceptable. I expect HomeChoice to stick to the terms and amounts originally quoted and agreed upon, and to rectify this billing discrepancy immediately before making further collection calls.
1 reviews | Active since Aug 2025
Misled on installment amounts – Unagreed double
I am extremely disappointed with the misleading information and service I received from HomeChoice. When I finalized my agreement, I was explicitly informed that my very first installment would only be due in October and the amount agreed upon was R354.00. Now, HomeChoice agents are calling me demanding a payment of R717.19—more than double the agreed monthly amount! This is deceptive sales behavior and completely unacceptable. I expect HomeChoice to stick to the terms and amounts originally quoted and agreed upon, and to rectify this billing discrepancy immediately before making further collection calls.