Scores reflect the Overall AI Score for each category
Based on recent customer reviews, Adidas is described as a brand whose products are respected but whose retail operation frustrates shoppers. Customers consistently report unresolved refunds, parcels lost by courier partners, and support cases closed without answers. Product Quality and Value (1.7) is the strongest theme, while Refunds, Returns and Consumer Rights (0.8) draws the sharpest criticism. Positive experiences exist, yet they read as the exception rather than the pattern.
Top Strengths:
- •Product Quality & Value: Product Quality and Value (1.7) carries the few genuine compliments, with long-lasting classic sneakers, strong apparel and kids' football boots praised. However, boots losing studs on debut games, spikes tearing within months and discolouring suede pull the score down sharply.
TrustIndex
1.9
NPS Score
-77
Recommended: Unlikely
Nov '25 - Oct '26
Frequently Asked Questions About Adidas
What do customers say about Adidas?
Based on recent customer reviews, Adidas is described as a brand whose products are respected but whose retail operation frustrates shoppers. Customers consistently report unresolved refunds, parcels lost by courier partners, and support cases closed without answers. Product Quality and Value (1.7) is the strongest theme, while Refunds, Returns and Consumer Rights (0.8) draws the sharpest criticism. Positive experiences exist, yet they read as the exception rather than the pattern.
What is Adidas's biggest strength?
Adidas's biggest strength, according to Hellopeter's AI analysis, is Product Quality & Value. Product Quality and Value (1.7) carries the few genuine compliments, with long-lasting classic sneakers, strong apparel and kids' football boots praised. However, boots losing studs on debut games, spikes tearing within months and discolouring suede pull the score down sharply.
What are the most common complaints about Adidas?
The most common complaint about Adidas, based on Hellopeter's AI analysis of recent customer reviews, is Refunds, Returns & Consumer Rights. Refunds, Returns and Consumer Rights (0.8) is the most damaging theme. Customers describe months of waiting, being asked to prove non-payment with bank statements, voucher value kept alongside returned goods, and warranty refusals that prompted CGSO and NCC complaints.
Is Adidas trustworthy?
Adidas has a TrustIndex of 1.9 out of 10 on Hellopeter, based on 117 reviews in the last 12 months. Hellopeter has tracked Adidas across 1,271 total reviews. How is the TrustIndex calculated? →
Recent reviews (117)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Dec 2016
Return
Their return process is worst ever terrible,I logged a return on the 25th of Sep till to date the package has been collected every week they say the courier company is going to come tomorrow but they never come
1 reviews | Active since Aug 2024
False advertising on Adiclub,I redeemed points for a voucher on the 27th of september,when i wanted to use the voucher
False advertising on Adiclub,I redeemed points for a voucher on the 27th of september,when i wanted to use the voucher it was nolonger available on the apo,i emailed adidas customer care they requested for screen shots of the points i redeemed,i sent it and they promised they will get back to me within 1 -5 business days i must look out for the voucher on my emails or the adidas app,no respond so far,i called them and the not so professional manager told me that there is nothing they can do about the voucher and hanged up the phone on me
1 reviews | Active since Aug 2024
False advertising on Adiclub,I redeemed points for a voucher on the 27th of september,when i wanted to use the voucher
False advertising on Adiclub,I redeemed points for a voucher on the 27th of september,when i wanted to use the voucher it was nolonger available on the apo,i emailed adidas customer care they requested for screen shots of the points i redeemed,i sent it and they promised they will get back to me within 1 -5 business days i must look out for the voucher on my emails or the adidas app,no respond so far,i called them and the not so professional manager told me that there is nothing they can do about the voucher and hanged up the phone on me
1 reviews | Active since Aug 2024
Disappointed with Adidas Online SA - Lost 5000 adiClub Points Order ***
Disappointed with Adidas Online SA - Lost 5000 adiClub Points Order *** I bought sneakers online for R1199 and used 5000 adiClub points to get a R500 voucher (paid R699 cash + R500 voucher). Shoes arrived too big so I returned them within the allowed time. Adidas refunded only R699 and told me my R500 voucher / 5000 points are gone forever. Nowhere at checkout does it clearly warn you that if you return for a size issue you forfeit your loyalty points. As a loyal adiClub member, I find this very unfair. I didn't want to cancel, I just needed a different size. Customer service should automatically re-issue the voucher when a full return is done, not make customers fight to get their points back. For a brand this big, the policy punishes loyalty. Waiting for Adidas to re-issue my voucher. Will update if resolved.
1 reviews | Active since Aug 2024
Disappointed with Adidas Online SA - Lost 5000 adiClub Points Order ***
Disappointed with Adidas Online SA - Lost 5000 adiClub Points Order *** I bought sneakers online for R1199 and used 5000 adiClub points to get a R500 voucher (paid R699 cash + R500 voucher). Shoes arrived too big so I returned them within the allowed time. Adidas refunded only R699 and told me my R500 voucher / 5000 points are gone forever. Nowhere at checkout does it clearly warn you that if you return for a size issue you forfeit your loyalty points. As a loyal adiClub member, I find this very unfair. I didn't want to cancel, I just needed a different size. Customer service should automatically re-issue the voucher when a full return is done, not make customers fight to get their points back. For a brand this big, the policy punishes loyalty. Waiting for Adidas to re-issue my voucher. Will update if resolved.
1 reviews | Active since Dec 2022
Happy customer 😊
I returned my Orlando Pirates kit for 2026/2027 the cream one, I didn't expirence any hustles after fewe days i got my refund and i bought the same kit again because that previous one was torn, I enjoy shopping online rather than going to the store physically, love the brand keep up the good work team Adidas
1 reviews | Active since Dec 2022
Happy customer 😊
I returned my Orlando Pirates kit for 2026/2027 the cream one, I didn't expirence any hustles after fewe days i got my refund and i bought the same kit again because that previous one was torn, I enjoy shopping online rather than going to the store physically, love the brand keep up the good work team Adidas
1 reviews | Active since Sept 2021
*******
I placed an order online on the 15th of September and was promised that the order will be delivered before the 22nd of September, whe the order arrived, I emiddiatley saw that it is an incorrect order and I reached out to adiddas to report the matter, they requested that I return the incorrect order and they have located my order and will be sent to me by no later than the 2rd of September. Up to date I haven't received my correct order and this was suppose to be my daughter's birthday present of which I am very disappointed with adoddas for su h poor service. My order .number is ***, such a big company that doesn't know customer service
1 reviews | Active since Sept 2021
*******
I placed an order online on the 15th of September and was promised that the order will be delivered before the 22nd of September, whe the order arrived, I emiddiatley saw that it is an incorrect order and I reached out to adiddas to report the matter, they requested that I return the incorrect order and they have located my order and will be sent to me by no later than the 2rd of September. Up to date I haven't received my correct order and this was suppose to be my daughter's birthday present of which I am very disappointed with adoddas for su h poor service. My order .number is ***, such a big company that doesn't know customer service
1 reviews | Active since Aug 2019
Orlando Pirates T-Shirt Quality Issue
Formal Complaint: Orlando Pirates T-Shirt Quality Issue I am extremely disappointed with the way my complaint regarding an Orlando Pirates T-shirt has been handled. I purchased an Orlando Pirates T-shirt from the Mall of the South in January 2026. After only a few months of normal use, the printed design on the front of the T-shirt began peeling and deteriorating significantly. I reported the matter to the retailer and provided photographs showing the condition of the garment. Instead of properly addressing the quality and durability concern, I was advised that Section 56(2) of the Consumer Protection Act refers to a six-month period and that this period has passed. While I acknowledge the wording of Section 56(2), I find the response concerning because my complaint is about the quality and reasonable durability of the product. The T-shirt has deteriorated considerably after a relatively short period, and I expected a branded garment of this nature to last substantially longer than this. The response also raises a very concerning question: Does this mean that the retailer considers the expected lifespan of the T-shirt’s print to be less than six months? If so, this is extremely concerning to me as a consumer. If a customer purchases an Adidas-branded Orlando Pirates shirt, there is a reasonable expectation that the product will be manufactured to an appropriate standard and will be reasonably durable. I would also like to know whether Adidas is aware that one of its branded products is deteriorating in this manner after only a few months, and whether Orlando Pirates, as the club whose branding is featured on the product, is aware of the quality concerns being raised by customers. I am not asking for special treatment. I am asking for a reasonable resolution to a product that I believe has failed to meet the quality and durability I would reasonably expect. I am therefore requesting that the matter be properly investigated and that I be offered either a full refund or a replacement T-shirt. I would also appreciate clarity on whether this is considered normal wear and tear and, if so, what the expected lifespan of the printed design is according to the manufacturer. I have photographs of the T-shirt and correspondence regarding my complaint available as supporting evidence. I hope the matter can be escalated and resolved fairly rather than simply being dismissed based on the six-month provision. I would appreciate a proper response addressing the quality of the product, rather than only referring to the six-month period.
1 reviews | Active since Aug 2019
Orlando Pirates T-Shirt Quality Issue
Formal Complaint: Orlando Pirates T-Shirt Quality Issue I am extremely disappointed with the way my complaint regarding an Orlando Pirates T-shirt has been handled. I purchased an Orlando Pirates T-shirt from the Mall of the South in January 2026. After only a few months of normal use, the printed design on the front of the T-shirt began peeling and deteriorating significantly. I reported the matter to the retailer and provided photographs showing the condition of the garment. Instead of properly addressing the quality and durability concern, I was advised that Section 56(2) of the Consumer Protection Act refers to a six-month period and that this period has passed. While I acknowledge the wording of Section 56(2), I find the response concerning because my complaint is about the quality and reasonable durability of the product. The T-shirt has deteriorated considerably after a relatively short period, and I expected a branded garment of this nature to last substantially longer than this. The response also raises a very concerning question: Does this mean that the retailer considers the expected lifespan of the T-shirt’s print to be less than six months? If so, this is extremely concerning to me as a consumer. If a customer purchases an Adidas-branded Orlando Pirates shirt, there is a reasonable expectation that the product will be manufactured to an appropriate standard and will be reasonably durable. I would also like to know whether Adidas is aware that one of its branded products is deteriorating in this manner after only a few months, and whether Orlando Pirates, as the club whose branding is featured on the product, is aware of the quality concerns being raised by customers. I am not asking for special treatment. I am asking for a reasonable resolution to a product that I believe has failed to meet the quality and durability I would reasonably expect. I am therefore requesting that the matter be properly investigated and that I be offered either a full refund or a replacement T-shirt. I would also appreciate clarity on whether this is considered normal wear and tear and, if so, what the expected lifespan of the printed design is according to the manufacturer. I have photographs of the T-shirt and correspondence regarding my complaint available as supporting evidence. I hope the matter can be escalated and resolved fairly rather than simply being dismissed based on the six-month provision. I would appreciate a proper response addressing the quality of the product, rather than only referring to the six-month period.
1 reviews | Active since Dec 2025
DO NOT BUY FROM THEM!!
Horrible Customer Service. Noted that I did not receive my order and they said they will investigate. It’s been over a year and a half and nothing!!! When you go to their emails they still say they are escalating and when calling them they say still reviewing.
1 reviews | Active since Dec 2025
DO NOT BUY FROM THEM!!
Horrible Customer Service. Noted that I did not receive my order and they said they will investigate. It’s been over a year and a half and nothing!!! When you go to their emails they still say they are escalating and when calling them they say still reviewing.