TELKOM's Unfair- FIRST COME FIRST SERVE POLICY

I app**** for a P8 lite about a month ago. I was told that there was no stock and by the following week it should arrive. The following week I received a call from the store that the phone has arrived and that I may fetch it. I arranged to fetch it the next day since their store closes at 5pm. The next day I went by the store only to be told that the phone is no longer there. That the phone was given to another person that walked in the day before. This really angered me and I was told that its first come first serve. yet that is so unfair since I was the first person before that guy. I looked to speak to the manager but he/she refused to speak to me. Im very unhappy, still haven't received a phone and its been now over a month now. I cancelled the application and re app**** at a Telkom Cape Town store.