Telkom - Pricing through Greed

While i have not had much of a problem with Telkoms services i am frustrated with their pricing. Telkom used to be a market leader in terms of pricing and i personally feel this was due to them being the "newbies" in the cellular contract market. I have 2 contracts with Telkom - the huawei p30 lites on a 1gb free me bundle and am paying R299.00 each for both which were bought a few months apart. I have now looked at getting a third contract for my daughter and in the space of 5 months they have increased their price on the exact same package by R100.00 (now R399.00). Vodacom and MTN offer an equivalent package for R299.00 and cell c offers a better package for R339.00 so why would i choose Telkom over the others? I really am disappointed in what is perceived as being a bit of greed on the part of Telkom. I have also looked at their free me 1gb contract and their 1gb top up contract - the free me 1gb gives you 2GB data, free Telkom to Telkom calls, 50 smses a day and free messaging on whatsapp etc for a base price of R100.00 excluding a phone while the 1gb topup package gives you 50 smses a day and 1gb of data for the exact same price of R100.00 - are the Telkom pricing department asleep or are they really trying to take customers for a ride???