No one at Telkom knows how to activate a sim

I ordered a Telkom Smart home package - 50GB LTE deal<br> items were delivered this morning.<br> When trying to set it up i was told that the sim needs to be activated first and that i should call 10210.<br> I call them and they say that they cannot do it and i should contact Sell Direct.<br> I call Sell direct and they say they can't assist either as we are not registered on their database.<br> After that I have been sent to all different departments of Telkom and no one was able to assist.<br> The last agent told me that activation can only be done in store. If this is the case why even have the option to order online if you still have to go into the store?<br> I ordered a product from Telkom, surely they should help and not pass the buck onto Sell Direct.<br> <br> Seriouly bad service!