Lost Sim won't be reactivated by telkom

Am so hurt and appalled by telkom.. A few years back I bought a telkom Sim from one of their promotion stands. When I bought the Sim the lady doing the promotion said the was no need for me to Rica the Sim because it was already ricad. I've been using that Sim for years and it was primary number. I lost my phone recently with all my contacts and to my surprise when I went to telkom Westgate the just dismissed my case saying they can't help me because the phone was not registered in my name and that was a way for them to prevent any *****. I even presented my identity doc and proof of address to assure them that I wasn't going to do any ******** activity with the number. The guy just said no without contacting any one higher to lesson to my case. How do you do any ******** activity while presenting proof. I even told the guy to have a look at my records and I could proof every single record conducted on the Sim. Why would you run a promotion to sell your product but not make people aware of that small part. I listed that number in my CV and now when people call am going to lose out on a job opportunity because you don't want to give a customer of more than eight years a chance to state his case. I've been supporting telkom even when their service was at times not to my satisfaction. Am so hurt right now.. My future has been ruined by telkom actions.