ADSL 4Mbps - Poor Peak hour latency

I dont know what to say but im getting terrible elevated ping during peak hours on my business adsl line. When I phone customer support they don't seem to understand what latency is. Nothing they have done fixes it and I am extremely unhappy with my service.<br> <br> I have a screenshot of a tracert I did but I don't know how to post it. Anyway 975ms on second hop is just too much.<br> <br> Pls, I would like someone who knows what I'm talking about to come fix it.<br>