Scores reflect the Overall AI Score for each category
Based on recent customer reviews, FirstShop is widely described as a competitively priced, fast moving online technology retailer. Customers consistently praise named consultants, proactive order updates and quick courier turnaround, with Staff & In-Store Experience (4.4) leading the scores. A recurring theme in the minority of unhappy reviews is inaccurate stock status and slow refunds, which weighs most on Delivery, Orders & Stock (3.9).
Top Strengths:
- •Staff & In-Store Experience: Repeat buyers name specific consultants they return to for advice and quotes, and pricing is regularly described as beating larger retailers. Pre purchase guidance on specs and compatibility is a recurring point of praise across business and home customers.
Replied to 100% of negative reviews
Reply time on negative reviews: 8h 7m
TrustIndex
9.7
Ranking
#1
in Appliances
Reply Time
9h
NPS Score
81
Recommended: Very Likely
Replied to 100% of negative reviews
Reply time on negative reviews: 8h 7m
Oct '25 - Sep '26
Frequently Asked Questions About FirstShop
What do customers say about FirstShop?
Based on recent customer reviews, FirstShop is widely described as a competitively priced, fast moving online technology retailer. Customers consistently praise named consultants, proactive order updates and quick courier turnaround, with Staff & In-Store Experience (4.4) leading the scores. A recurring theme in the minority of unhappy reviews is inaccurate stock status and slow refunds, which weighs most on Delivery, Orders & Stock (3.9).
What is FirstShop's biggest strength?
FirstShop's biggest strength, according to Hellopeter's AI analysis, is Staff & In-Store Experience. Repeat buyers name specific consultants they return to for advice and quotes, and pricing is regularly described as beating larger retailers. Pre purchase guidance on specs and compatibility is a recurring point of praise across business and home customers.
What are the most common complaints about FirstShop?
The most common complaint about FirstShop, based on Hellopeter's AI analysis of recent customer reviews, is Customer Service & Communication. Most customers describe being kept informed from order to doorstep without chasing. When an order goes wrong, however, a recurring pattern is unreturned callbacks, scripted apology emails with shifting dispatch dates, and being passed between sales, logistics and finance.
How does FirstShop compare to other Appliances companies?
FirstShop scores 3.9 out of 5 on Hellopeter's AI analysis of service quality in Appliances, compared to the Appliances industry average of 2.5. Their strongest theme is In-Store Experience (4.3); their weakest is Returns & Warranty (2.6). The top AI-rated Appliances business on Hellopeter is Super Communications (4.4). How is the AI Score calculated? →
Is FirstShop trustworthy?
FirstShop has a TrustIndex of 9.7 out of 10 on Hellopeter, based on 380 reviews in the last 12 months. They reply to 100% of negative reviews, typically within 8 hours 7 min. Hellopeter has tracked FirstShop across 2,506 total reviews. How is the TrustIndex calculated? →
Recent reviews (380)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Feb 2011
Support saved the day
While my order was a bit chaotic, the communication and follow up from support was excellent and they sorted out my issues. They were not able to provide a tracking number and weren't sure of the delivery status of my order. If I could recommend a few things. 1) You over communicated in the beginning. I don't really care about the internal documents generated or the orders status or serial number beforehand. I just want to know that the order was received, is being processed, and has been shipped. And 2) THE MOST IMPORTANT THING - use a courier with TRACKING NUMBERS. It wasted a lot of your business time trying to locate the actual shipment and, even then, I was told it had been delivered when it was in fact not. Your emails said that I should have received a tracking number so I started following up immediately. In actual fact, I was never going to receive a tracking number.
1 reviews | Active since Feb 2011
Support saved the day
While my order was a bit chaotic, the communication and follow up from support was excellent and they sorted out my issues. They were not able to provide a tracking number and weren't sure of the delivery status of my order. If I could recommend a few things. 1) You over communicated in the beginning. I don't really care about the internal documents generated or the orders status or serial number beforehand. I just want to know that the order was received, is being processed, and has been shipped. And 2) THE MOST IMPORTANT THING - use a courier with TRACKING NUMBERS. It wasted a lot of your business time trying to locate the actual shipment and, even then, I was told it had been delivered when it was in fact not. Your emails said that I should have received a tracking number so I started following up immediately. In actual fact, I was never going to receive a tracking number.
1 reviews | Active since Aug 2026
I ordered two black HP 650 cartridges for my printer
I ordered two black HP 650 cartridges for my printer. The price was very competitive, but the delivery was a bit slow. However, I will do business with FirstShop again.