Billed with no product

I was contacted by a representative from Elite Mobile for the contract purchase of a Samsung tablet with add-on services. After completion of the agreement I received an sms to send additional documents and the applications's status was changed to pending. I was shocked to see deductions from my account starting for services like hotspotters, rescuebox and safety box. I immediately cancelled my application since I experienced this process as inappropriate. No deductions should have been processed before the application was completed, The worst is that the Elite Mobile complaints officer said I should contact the service providers individually for reversal of the amounts. I expect Elite Mobile to take ownership of this insufficient process and arrange for reversals of the charges for un-rendered services.