

Alpha
Replied to 100% of negative reviews
Reply time on negative reviews: 84h 6m
Reply Time
84h 6m
Replied to 100% of negative reviews
Reply time on negative reviews: 84h 6m
Oct '25 - Sep '26
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Mar 2009
I am extremely disappointed with the service received from Alpha Insure. We insured our business TV equipment for approximately R69,000, and when one of the TVs broke, the initial offer made to us was only R10,000. That amount was completely unreasonable considering the insured value of the item. After refusing to accept such a low payout, we were then told that a replacement would be arranged through another company. However, we are now expected to accept delivery of equipment without any proper assurance that it is the correct specification, in good condition, or even fully functional. To make matters worse, we are apparently expected to carry the risk if the replacement arrives damaged, incomplete, incorrect, or faulty. On top of that, Alpha Insure now expects us to pay the excess before the replacement is even delivered. That is completely unacceptable. We are not prepared to pay an excess upfront for equipment that we have not inspected, tested, or even received yet. Deliver the correct replacement screen first, ensure that it is working properly, and then the excess can be paid. This is unacceptable. As a paying client, I would expect an insurance company to take responsibility for ensuring that a valid claim is settled fairly and professionally, without shifting the risk and inconvenience onto the customer. The entire process has been frustrating, stressful, and poorly handled. Based on this experience, I cannot recommend Alpha Insure to other business owners looking for reliable insurance cover.
1 reviews | Active since Mar 2009
I am extremely disappointed with the service received from Alpha Insure. We insured our business TV equipment for approximately R69,000, and when one of the TVs broke, the initial offer made to us was only R10,000. That amount was completely unreasonable considering the insured value of the item. After refusing to accept such a low payout, we were then told that a replacement would be arranged through another company. However, we are now expected to accept delivery of equipment without any proper assurance that it is the correct specification, in good condition, or even fully functional. To make matters worse, we are apparently expected to carry the risk if the replacement arrives damaged, incomplete, incorrect, or faulty. On top of that, Alpha Insure now expects us to pay the excess before the replacement is even delivered. That is completely unacceptable. We are not prepared to pay an excess upfront for equipment that we have not inspected, tested, or even received yet. Deliver the correct replacement screen first, ensure that it is working properly, and then the excess can be paid. This is unacceptable. As a paying client, I would expect an insurance company to take responsibility for ensuring that a valid claim is settled fairly and professionally, without shifting the risk and inconvenience onto the customer. The entire process has been frustrating, stressful, and poorly handled. Based on this experience, I cannot recommend Alpha Insure to other business owners looking for reliable insurance cover.
1 reviews | Active since Feb 2026
I took out insurance for my BMW X3 with Alpha Insurance. In 2023 I was involved in a motor hijacking in Tembisa. Hijackers took my car and left me in the bushes. I opened a case with SAPS and the case was handled by DPCI. My car was later recovered by SAPS in a roadblock and it had bullet riddles around it. Alpha Insurance refused to do anything about my hijacker and constantly told me that SAPS is investigating. I approached lawyers the first time- Alpha was not cooperative or helpful to them- always telling my lawyers that the matter is with the Hawks. In 2025 I got new lawyers who wrote to Alpha demanding to know about my car and when they would repair it. My lawyers told Alpha that the Hawks investigation was long concluded. Alpha kept on hiding behind the Hawks investigation to delay or frustrate my claim. Eventually after my lawyers letter of demand Alpha Insurabce agreed to fix my car. This was in April 2025. Alpha booked my car for repairs at BMW Northcliff since then. Up to now my car is still with BMW Northcliff and they have done very little to no work. Alpha and BMW now claim the car has no head unit and that it was taken by the hawks during their investigation. Alpha Insurance now wants me to be the one getting the head unit from the Hawks when that is their responsibility as insurer. In emails to my lawyers Alpha Insurance has said thee only thing delaying and missing is the head unit. They have done absolutely nothing about the head unit. They have not even made attempts to contact the hawks or Crash Group. Email from their lawyer, Ryan Da Silva said they are not responsible for the delays in my car or the head unit. I’ve been without a car since 2023 and I have been paying my insurance premium every month without fail. I’m a medical doctor who’s paying for a car I don’t have. Alpha Insurance has never even bothered to give me alternative transport. This is very very bad insurance. Please stay away from them. I have since taken my case to the ombudsman.
1 reviews | Active since Feb 2026
I took out insurance for my BMW X3 with Alpha Insurance. In 2023 I was involved in a motor hijacking in Tembisa. Hijackers took my car and left me in the bushes. I opened a case with SAPS and the case was handled by DPCI. My car was later recovered by SAPS in a roadblock and it had bullet riddles around it. Alpha Insurance refused to do anything about my hijacker and constantly told me that SAPS is investigating. I approached lawyers the first time- Alpha was not cooperative or helpful to them- always telling my lawyers that the matter is with the Hawks. In 2025 I got new lawyers who wrote to Alpha demanding to know about my car and when they would repair it. My lawyers told Alpha that the Hawks investigation was long concluded. Alpha kept on hiding behind the Hawks investigation to delay or frustrate my claim. Eventually after my lawyers letter of demand Alpha Insurabce agreed to fix my car. This was in April 2025. Alpha booked my car for repairs at BMW Northcliff since then. Up to now my car is still with BMW Northcliff and they have done very little to no work. Alpha and BMW now claim the car has no head unit and that it was taken by the hawks during their investigation. Alpha Insurance now wants me to be the one getting the head unit from the Hawks when that is their responsibility as insurer. In emails to my lawyers Alpha Insurance has said thee only thing delaying and missing is the head unit. They have done absolutely nothing about the head unit. They have not even made attempts to contact the hawks or Crash Group. Email from their lawyer, Ryan Da Silva said they are not responsible for the delays in my car or the head unit. I’ve been without a car since 2023 and I have been paying my insurance premium every month without fail. I’m a medical doctor who’s paying for a car I don’t have. Alpha Insurance has never even bothered to give me alternative transport. This is very very bad insurance. Please stay away from them. I have since taken my case to the ombudsman.
1 reviews | Active since May 2018
I have had an extremely frustrating and disappointing experience with Thuleka Maphangwana during my claims process. She has been consistently unresponsive — my calls go unanswered, my emails are ignored, and there has been no follow-up from her side at all. My vehicle was damaged when one of their clients drove into it. I submitted every document they requested, and I even received written confirmation that my claim would be paid out. Despite this, I still have not been paid, and I have received no meaningful updates or assistance. I have been forced to chase for information repeatedly, with absolutely no support. The lack of communication, responsiveness, and accountability is unacceptable. I am extremely dissatisfied with how my claim has been handled and feel completely let down by the service I have received.
1 reviews | Active since May 2018
I have had an extremely frustrating and disappointing experience with Thuleka Maphangwana during my claims process. She has been consistently unresponsive — my calls go unanswered, my emails are ignored, and there has been no follow-up from her side at all. My vehicle was damaged when one of their clients drove into it. I submitted every document they requested, and I even received written confirmation that my claim would be paid out. Despite this, I still have not been paid, and I have received no meaningful updates or assistance. I have been forced to chase for information repeatedly, with absolutely no support. The lack of communication, responsiveness, and accountability is unacceptable. I am extremely dissatisfied with how my claim has been handled and feel completely let down by the service I have received.
1 reviews | Active since Aug 2016
I am glad I am not the only one who thinks that your employees drive like idiots, surely you would think that driving a marked company vehicle with a unique registration number would make them drive like normal people. This is not the first time I have seen one of your vehicles driving like they own the road, but it was the first time that it affected me directly. Registration number "ALPHA 19 GP", drove like a complete idiot, while on the phone I might add, no indicators when suddenly changing lanes, driving on top of other cars who do not drive fast enough according to them etc. I did not even know anything about Alpha until today when I was looking for your contact details, I have to say that it was not a good first impression, and I assume will not be for other potential clients who will associate your company with how your employees, with company vehicles, behave on the road and towards other drivers.
1 reviews | Active since Aug 2016
I am glad I am not the only one who thinks that your employees drive like idiots, surely you would think that driving a marked company vehicle with a unique registration number would make them drive like normal people. This is not the first time I have seen one of your vehicles driving like they own the road, but it was the first time that it affected me directly. Registration number "ALPHA 19 GP", drove like a complete idiot, while on the phone I might add, no indicators when suddenly changing lanes, driving on top of other cars who do not drive fast enough according to them etc. I did not even know anything about Alpha until today when I was looking for your contact details, I have to say that it was not a good first impression, and I assume will not be for other potential clients who will associate your company with how your employees, with company vehicles, behave on the road and towards other drivers.
Hellopeter has tracked Alpha across 142 reviews. Alpha hasn't collected enough recent reviews — at least 10 in the last 12 months are needed — to calculate a TrustIndex score. Have you used Alpha? Write a review to help others decide.