Truthand reality vs. Rhetoric.

Hello,

What an inspiring journey — from humble hosting provider to award-winning distributor of “Pure Internet Joy.” Truly stirring stuff.

It’s reassuring to know that despite the awards, recognition, innovation, missions, visions, stars, and galaxies you’re apparently shooting for, you still remember the small detail that clients exist. A rare and noble quality in modern ISPs.

Of course, “happy clients” being the measure of excellence is an interesting choice of metric, especially when many customers spend more time troubleshooting than experiencing this so-called joy. But I suppose reliability is a flexible concept these days — much like your marketing language.

Still, congratulations on continuing to “innovate while keeping things simple.” Few companies manage to turn routine internet access into a philosophical experience about patience, endurance, and lowered expectations.

Wishing you continued success in spreading Pure Internet Joy, one service ticket at a time.

Regards, **r*

The above is my response to a very exaggerated email from G*** **ss*r of Afrihost. Below...

"Hello ***k,

Shooting for the stars! In the pursuit of excellence, how do you know you’re on the right track? Company growth, awards, recognition - all of this can be great measures of excellence, and we appreciate every good thing that comes our way. However, we’re still absolutely clear on what excellence means to us - happy clients. The truth is, we’re nothing without you. There would be no awards and no recognition without our clients supporting us all the way - helping us grow, and allowing us to do what we do best.

Since 2000, we’ve grown from a Hosting provider into one of South Africa’s leading ISPs. From Fibre and Wireless to AirMobile, we continue to innovate while keeping things simple, flexible and reliable. Our mission remains to deliver the best internet in South Africa as we continue to spread Pure Internet Joy - and we can’t do it without you."

Words can stir emotions, it is action that has longer lasting effects...