Excessive Membership Price Increases and No Recognition for Loyal Customers

My brother and I have been loyal Zone Fitness members for approximately four consecutive years, renewing our memberships every year through once-off annual payments.

This year, we have been informed that our annual membership renewal will cost R2,500 each. That is an increase of almost R1,000 per person, which is absolutely ridiculous. To make matters worse, we have also been told that the price will increase to R3,000 next year!

How does Zone Fitness expect to retain loyal customers with these kinds of price increases? We have consistently supported the gym for four years, paid upfront every year, and yet there seems to be absolutely no recognition or consideration for long-standing members.

What is the point of being a loyal customer if there is no loyalty benefit whatsoever? We are effectively being treated like first-time customers, despite having supported the business for years.

I find this approach extremely disappointing. Instead of making an effort to retain existing customers through reasonable renewal rates or loyalty discounts, Zone Fitness seems perfectly comfortable pricing out the very customers who have supported them over the years.

I would like Zone Fitness management to explain these substantial increases and, more importantly, provide a reasonable renewal offer that takes our four years of loyalty into consideration.

At these prices, both my brother and I are seriously reconsidering our memberships.