Steep competition.

The competition in the industry is very high. That is why brokers go ahead to further differentiate themselves from other brokers and give their users an advantageous edge by offering education and other tools. Like, it was actually funny, because when I was looking for a broker and how I got attracted to XM, was because of the quality of the educational materials that they offer. now that we have the trading conditions practically the same in most places, this is a good way to stand out.