2FA - Xero scores a zero for client relations

No company has the right to treat customers like children, whether you have great intentions or not. You have crossed a line with the 2FA feature. Just check out the reviews for the Xero Verify app on Google Play. You say you place the security of your customers first, but that position is flawed. You should place your customer first, not their safety. Not putting your accounting information in the cloud is more arguably more secure than doing so. Should you thus shut your doors in the interest of your clients' safety? If safety were a priority in life, we would never take off our training wheels. 2FA is a good feature - if chosen by a customer, but you have taken a unilateral decision to force customers to implement this feature. You have taken the choice away from us. Having the choice to have 2FA was a good decision, to force it upoun customers was not.