Vodacom VAS - Caller identification subscription RIPOFF

I got a new device in Dec 2020 and have since noticed a charge for VAS - Caller identification subscription, What the hell, nowhere does it say you are going to be charge an extra R 9.99 pm for this service. I don't think any other network charges this as it was and should be included or free on any network and number. I asked the customer care lady to take this off my contract to which i was told i won't be able to see anyone's number who's calling me. Again What the hell. This is a total ripoff, Just think, it's R 120.00 per year multip**** by number of Vodacom subscribers = A **** load of money for something that was and should be free. Wake up Vodacom we not that stupid.