Vodacom poor services

I have been with Vodacom for so long, yet every year my existing contract price gets increased. I got a call in the past from a vodacom consultant telling me that they weren't suppose to do it. A year later the exact same thing occurs, and when I try calling vodacoms call centre, its impossible to speak to a human, when you do speak to a human they then just transfer you back to the recorded message that ultimately transfers you to the most useless bot in existence. Is all the service providers getting worse

And yet if I want to cancel my contract I have to pay a cancellation fee

so I either pay the cancellation fee or accept an increase - so my existing contact gets amended according to vodacom's financial needs, this is ******ion and there's nothing I can do about it