Vodacom charging me R10 a day for "p-squarem-hooked-c-01"

I noticed over the last few months my airtime dropping quite rapidly. Nowhere on the app or my invoice was I able to see why it was dropping until I eventually logged into my account on a PC and noticed something about managing a Vlive subscription. Clicking on that I saw that I was subscribed to something called "p-squarem-hooked-c-01" and it was charging me R10 a day for the last three months! I NEVER signed up for something like this and thanks to this service I have lost over a R1000 in airtime! What the hell Vodacom? What the hell is this?? Please Vodacom, tell me what this is all about and why the hell I was signed up to this without my permission!