"OK Google" - Extremely annoying advert

They have an advert on DSTV that starts with "Ok Google", which then immediately triggers our smart TV to wait for a command. How stupid can a so called tech company be? Besides that it took us a while to find out who the ad was for. Our smart TV was waiting for a command, and by the time it reverted to the normal TV the advert was over, so Vodacom is basically sabotaging their own ad!