Loyalty means nothing

It's actually very sad that I'm typing this email. One of the things I believe in is loyalty, yet it would seem, this does not get you far, especially with Vodacom. For 18years I've been a customer with Vodacom, for 18years I've the exact same number (yes for 6 of those years it was under my dads name, but regardless, was always my number from the get go). Yet, going on your app today, I see that, without letting me know, without a phone call, email, sms, ***eon mail or whatsapp, you have increased my monthly bill to R300. Now, I'm pretty sure this is not legal without letting me know, but I would also like to know why? And then I think to myself, why should I even bother? You are the most expensive network in South Africa, and with all these new rules in place with regards to data, you are getting even more expensive. In the 18years I have been with Vodacom, you have given me nothing except spam phone calls, and bill increases. Even your stupid shake everyday (which like an addict I do every day) sucks, because I don't shop at Edgars, AT ALL and that's all you "giveaway". So, sadly, and I doubt you even care, when my contract comes to an end beginning of next year, I will be moving to another provider. I am honestly so disappointed, but again, I doubt you even care.