Just lost a loyal customer...Many more will follow

After placing an online order and receiving a confirmation email with a ref number I only received a call back for the order details 3 days later. At this stage the agent informs me that the prices have increased the previous day. So instead of calling me within the 24 hours to conclude the deal they waited for the price increase to kick in before doing the deal. You have just lost a customer that has been with you and loyal for almost 20 years.