Insurance I did not ask for

I had a contract upgrad on Friday 10 April, and no insurance was mentioned or even given to me as an option. This morning I receive an sms telling me my insurance for my new phone has been activated. WHAT THE HELL MAN!! Firstly it is ******* to charge people for something they are not aware of, let alone want. Then I have to spend my time and my money making a call to Vodacom to rectify their mess!!! Its completely unacceptable. Then the consultant tells me that its automated. Absolute ****. I have been a loyal customer for over 10 years and now seriously considering moving to another network.