Hunky dory vodacom subscription ****

Lately i notice that my airtime which i load on my phone immediately just start disappearing. I did the self help service and asked to check if maybe i have any subscriptions- i were notified i have none... then i went online to check myself and saw a Vodacom Hunky Dory subscription which i know nothing about and did not subscribe too! I immediately stopped it. Still trying to get hold of a vodacom operator to speak to but only get the machine self service....very annoyed. What is this hunky dory **** that takes R10 the moment i load airtime????