Did NOT approve “Vodafone Live” billing ?!?!?

I have had extra charges placed onto my monthly bill without even signing up for it!! It is marked as “Vodafone live”. I have noticed that this is a common problem with many users. It clearly defies the consumer protection act. Aside from the actual money i am losing now I have to invest my time to sort this out. I cannot believe this is happening. I want a public explanation as no reason is being given. It seems that a department within Vodacom needs to achieve targets on Sales. Blatant clear *****.