Ludicrous price increase

Dear Vida<br> <br> I have always enjoyed your Chai Frios which were reasonably priced at R26.50 for the last year. This was the price I paid up to about two weeks ago, when it was hiked to R30 which, I really already consider to be tquite a hefty hike percentage-wise. Today however, I was charged R32?! Another R2 hike in two weeks? I checked my bank account and the last R26.50 frio I bought was on 6/10. This means you went up with R3.50 and then an additional R2, making it R5.50 in one month - for a product which initially cost R26.50. This is ridiculous and I do not see how you can justify this increase.<br> <br> For a chain that really does not have the customer count it used to, this is a puzzling move.<br>