Based on recent customer reviews, Ultra Liquors is drawing heavy criticism across multiple branches including Orange Farm, Rustenburg, Goodwood, Boksburg, Wynberg and Cresta. Shoppers repeatedly report rude tellers and dismissive managers, refusals to refund or replace broken and suspect bottles, expired or questionable stock, unhonoured promotions, empties turned away, and unanswered calls or late online orders. Escalations to complaints emails and regional management frequently go unacknowledged. The Parow store stands apart, praised for knowledgeable staff, well organised shelves and wide variety, while competitive pricing is acknowledged even by frustrated customers.
TrustIndex
2.5
NPS Score
-43
Recommended: Unlikely
Nov '25 - Oct '26
Frequently Asked Questions About Ultra Liquors
What do customers say about Ultra Liquors?
Based on recent customer reviews, Ultra Liquors is drawing heavy criticism across multiple branches including Orange Farm, Rustenburg, Goodwood, Boksburg, Wynberg and Cresta. Shoppers repeatedly report rude tellers and dismissive managers, refusals to refund or replace broken and suspect bottles, expired or questionable stock, unhonoured promotions, empties turned away, and unanswered calls or late online orders. Escalations to complaints emails and regional management frequently go unacknowledged. The Parow store stands apart, praised for knowledgeable staff, well organised shelves and wide variety, while competitive pricing is acknowledged even by frustrated customers.
Is Ultra Liquors trustworthy?
Ultra Liquors has a TrustIndex of 2.5 out of 10 on Hellopeter, based on 14 reviews in the last 12 months. Hellopeter has tracked Ultra Liquors across 95 total reviews. How is the TrustIndex calculated? →
Recent reviews (14)
Used this business recently? Share your experience to help others decide.
Used this business recently? Share your experience to help others decide.
Share Your Experience1 reviews | Active since Sept 2026
Concern
Very disappointed with Ultra Liquors Clayville. On they refused to let me buy because I was paying with R5 coins, which are legal South African tender (SARB says up to R50 in R1+ coins must be accepted per transaction). Staff were unhelpful and refused the sale. Please train your staff — this is unacceptable.16 September 2026 Time 14:42
1 reviews | Active since Sept 2026
Concern
Very disappointed with Ultra Liquors Clayville. On they refused to let me buy because I was paying with R5 coins, which are legal South African tender (SARB says up to R50 in R1+ coins must be accepted per transaction). Staff were unhelpful and refused the sale. Please train your staff — this is unacceptable.16 September 2026 Time 14:42
1 reviews | Active since May 2024
Unfair labour practice (urgent)
Dear Mr.Salvafor , as the regional manager of ultra Liquors, can you please do a visit at Goodwood mall ultra , there is activities happening outside of the company protocol, ask for merchandiser Bradley Malan
1 reviews | Active since May 2024
Unfair labour practice (urgent)
Dear Mr.Salvafor , as the regional manager of ultra Liquors, can you please do a visit at Goodwood mall ultra , there is activities happening outside of the company protocol, ask for merchandiser Bradley Malan
1 reviews | Active since Aug 2026
Treatment towards employees
What a shame with emotional abuse from this company they are always putting their employees under pressure making them work hard while giving them less days off choosing their leave days for them with less salary they depending on firing, when the employees make a mistake they will call a lawyer for them as if they killed a person. This company is abusive employees are always stressful,scared and tired even labor cannot stand them
1 reviews | Active since Aug 2026
Treatment towards employees
What a shame with emotional abuse from this company they are always putting their employees under pressure making them work hard while giving them less days off choosing their leave days for them with less salary they depending on firing, when the employees make a mistake they will call a lawyer for them as if they killed a person. This company is abusive employees are always stressful,scared and tired even labor cannot stand them
1 reviews | Active since Feb 2022
Expired alcohol
I have bought a carry pack savanna 6 pack and it does not have an expiry date only a batch number and I am having a runny stomach as I only drank 2 bottles and I have pictures and even went there and I was told that alcohol does not have expiry date and when I check a corona bottle it does have an expiry and its not the first this is happening at ultra liqour nyanga
1 reviews | Active since Feb 2022
Expired alcohol
I have bought a carry pack savanna 6 pack and it does not have an expiry date only a batch number and I am having a runny stomach as I only drank 2 bottles and I have pictures and even went there and I was told that alcohol does not have expiry date and when I check a corona bottle it does have an expiry and its not the first this is happening at ultra liqour nyanga
1 reviews | Active since Jan 2024
Empty crates and bottles
Im at ultra liqour orange farm i bought stock of beers without crates but when i return them they say they dont buy empties and crates yet they sold them to me. Where do i take them because i bought them here
1 reviews | Active since Jan 2024
Empty crates and bottles
Im at ultra liqour orange farm i bought stock of beers without crates but when i return them they say they dont buy empties and crates yet they sold them to me. Where do i take them because i bought them here
1 reviews | Active since Feb 2020
Complaint: Ultra Liquors Voortrekker – Handling of deceased estate matter
I would like to lodge a complaint regarding the handling of a deceased estate matter by Ultra Liquors (Voortrekker branch). The licence holder passed away last month, and the estate is currently in the process of being formally reported. An executor has been nominated, although formal appointment is still pending. As part of the estate intake process, I requested a statement of account from the Voortrekker branch, which I am still yet to receive. However, what is more concerning is how the matter has been handled. The store manager (Yvonne) engaged directly with individuals claiming authority over the estate without requesting formal documentation or verification. This contributed to a confrontation at a private residence involving family members during an already sensitive time. Following this, stock was collected from the premises by the deceased’s children while the estate process is still underway and before any formal authority has been confirmed. I escalated the matter to the regional manager (Etienne), who advised that he would respond by the following afternoon. No response was received within the indicated timeframe, and no further communication has been provided. While I understand that not all individuals involved are legally trained, this is precisely why clear internal processes should be followed when dealing with matters of this nature. At the very least, basic verification should take place before engaging with third parties in a deceased estate. This situation may appear minor on the surface, but it has resulted in unnecessary confusion and distress. I believe this matter could have been handled better.
1 reviews | Active since Feb 2020
Complaint: Ultra Liquors Voortrekker – Handling of deceased estate matter
I would like to lodge a complaint regarding the handling of a deceased estate matter by Ultra Liquors (Voortrekker branch). The licence holder passed away last month, and the estate is currently in the process of being formally reported. An executor has been nominated, although formal appointment is still pending. As part of the estate intake process, I requested a statement of account from the Voortrekker branch, which I am still yet to receive. However, what is more concerning is how the matter has been handled. The store manager (Yvonne) engaged directly with individuals claiming authority over the estate without requesting formal documentation or verification. This contributed to a confrontation at a private residence involving family members during an already sensitive time. Following this, stock was collected from the premises by the deceased’s children while the estate process is still underway and before any formal authority has been confirmed. I escalated the matter to the regional manager (Etienne), who advised that he would respond by the following afternoon. No response was received within the indicated timeframe, and no further communication has been provided. While I understand that not all individuals involved are legally trained, this is precisely why clear internal processes should be followed when dealing with matters of this nature. At the very least, basic verification should take place before engaging with third parties in a deceased estate. This situation may appear minor on the surface, but it has resulted in unnecessary confusion and distress. I believe this matter could have been handled better.
1 reviews | Active since Nov 2018
Dont buy online, they will not keep delivery time
There are very very bery bad in delivery. I just had my first attemp online purchase and i have seen there are the worst. time slot is over yet nothing. this is the cresta branch. The prices are good to be fare but i will advise you go there and buy. The worst of it is there dont pickup calls.
1 reviews | Active since Nov 2018
Dont buy online, they will not keep delivery time
There are very very bery bad in delivery. I just had my first attemp online purchase and i have seen there are the worst. time slot is over yet nothing. this is the cresta branch. The prices are good to be fare but i will advise you go there and buy. The worst of it is there dont pickup calls.