Refund refusal

I booked a trip with Uber this morning to pick someone up. The driver picked up the wrong person and I was charged for the trip. I was unable to contact the driver directly as the trip had been ended already so I emailed my issue through.

To my shock I was told I would not be refunded as the trip took place in a route that I have used before and for that reason they believe I did infact take the trip! I'm absolutely shocked by the lack of effort on their side to resolve the issue. They did not even contact driver to find out who was in the car and check what other trips were booked for the same route at the same time!

Uber service is becoming more and more ridiculous! They no longer care about customer service and they don't seem to realize without a satisfied customer base they will not have business. And for that reason, I will be moving to Taxify. I refuse to continue putting money in their pockets when they take me for granted!