refusing to assist with damaged Goods

I recently purchased a watch from the on-line store. the watch was delivered to me by the stores Area Manager after the branch messed up.<br> moving on, got the watch, within 30-days the wrist strap on the watch was broken - not torn - and not due to negligence - but probably due to a merchandise's poor quality. <br> now on the 17/03/2015 i went to the store to try return the item and i was informed i couldn't return it there as i purchased it on-line - i in turn asked the supervisor why, and she said its the way it is. <br> on the 18/03/2015 i called the store and spoke to the manager who after hearing had taken place told me that i cannot return/exchange the watch due to their terms and conditions surrounding watches. <br> <br> initially i was going to the store to ask for a exchange - now i no longer want exchange, i want a full refund. <br> <br> store guilty: Truworths. Bloemfontein, mimosa mall.<br> <br> note: the manager said he'd call me back but he didn't.