Dishonest and Deliberately Misleading Advertising

When booking a car the very first page that comes up shows in bold letters what is for "free". The very first one is Cancellation marked in big bold letters. Once selecting a care the second screen that comes up shows included for Free, Theft Protection, Third Party Liability, Cancellation, Amendments. Again free cancellation in bold green to catch your eye. However this is purely deliberate dishonest advertising as when trying to cancel I first tried with Hertz to cancel only to be told they could not do it for free and I should contact Travelstart. One gains the clear impression they had been down this road before and wanted nothing to do with it. I then tried phoning Travelstart where they dropped me like a hot potato referring me to Cartrawler, obviously a 3rd party Travelstart have a arrangement with to handle cars which you have no insight into when booking with Travelstart. These people clearly have had these queries many times and despite talking to a senior manager Mr Dermot are experts and lying and dishonesty. Although one can read the tone and know they know it misleading they simply nauseatingly refer you to the terms an conditions. Mr Travelsrat and Cartrawler the mater is simple - as stated above the interface the user sees when booking clearly and body advertises on the screens you would us to book that cancellation is free. It is does not pass the reasonable man test to expect a user who is simply doing a booking and has all the info he/she needs to make a booking in front of them to have to read terms and conditions down to the bottom of the 21st page to see that Free Cancellation in fact does not mean free cancellation. Face it you know and I know you are misleading and dishonest and you have had this problem repeatedly. Its simple, take it of of your 2 front pages on the login screens and stop misleading the public or do the right thing and let free mean free. My free cancellation cost me R753 which was more that 2/3rd s of the fee paid already, certainly not free. I shudder to think what Your "free" means for theft protection, a potentially much more serious issue than cancellation. Users of Travelstart be cautious this is not my first experience, nothing advertised for free is in fact free. In my case Cancellations be it a simple date change or a total cancellation for cars or air travel are for free as advertised boldly.