Bad service

I recently booked a bus ticket from Alice to Pretoria. Alice is a very small town and does not have a bus station only two bus stops. The bus was scheduled to leave at 15:00 instead the bus arrived at 14:35 and took the three passengers who were there at the time. I arrived 10 minutes before the departure, I then called their call center at 15:40 and I was told the bus had already left about 15:10 which was a lie and I requested the matter to be escalated only to reach a very rude customer consultant who referred me to their absurd terms and conditions which are stated on their ticket covers. Translux takes no accountability on late arrivals or early departures, or an inconvenience experienced by their clients. The entire Time Tables and schedules clause is flawed and is inconsistent with the Consumer Protection Act.