Very disappointed

Firstly I must say I am a very frequent buyer at takealot, probably bi-weekly but I've never experienced anything like this before. Takealot recently had their Fire Sale and the site requested that its customers create a Fire Sale Wishlist prior to the sale which I did adding a lot of items I wanted to purchase. I added a Cricut Machine to the list as well which was originally priced at R6999 and was very excited when it was on the Fire Sale for R4999. I was waiting for funds in my account to purchase the Cricut Maker and when I was able to pay, I moved the item to my cart at R4999. To my surprise the price changed to R6299 in my cart 3 days before the Fire Sale ended on 5/3/2023. I have sent 3 emails since 3/3 on the info email address and on the online help centre to ask why the price changed before the sale ended but to date I have not received any feedback or acknowledgement of my emails? I guess loyal customers don't mean anything anymore in any business. Very disappointed.