Total ripoff

Been looking through the lists of grocery items one can buy online. Came across the Dewfresh Long life Milk 1lt that was supposedly 17% cheaper than normal price on Takealot. I know with the current situation in the world some price adjustments is expected (simple supply and demand) but knocking it at a double the normal retail price is absolutely jaw dropping. Been too Woolworth's yesterday and their long life milk is still only R67. 99 for a pack of 6 so how does Takealot justify the R50 in price difference? Completely changing my mind regarding Takealot and everything they supposedly stand for. Even after this whole pendemic is over I will never look at Takealot the same way ever again. Shame on you.