Takelaot won't honour advertised price on Black Friday .

I bought a airfryer on Black Friday which i had in my wish list . At 6:11am i received an email to add it to my cart as the price was reduced to R2299. A few hours later i purchased the item and the sale went through at R2699 , R400 more than advertised earlier in the day . I logged a call , provided proof of the mail at the lower advertised price and was told that they could not give me the difference back after purchase. I am really disappointed with the fact that no accountability is taken for price discrepancy and i am left R400 out of pocket .