Takealot: Russel Hobbs toaster price jump

I was getting ready to order a Russel Hobbs 1700w, 4 slice toaster, series 13976, on Thursday 28 November at their advertised price of R689, but waited until the 29th (Black Friday), to see if there was any price reduction. I was flabbergasted when they increased the price by almost double to R1349!!! This is either madness or an error. Nowhere, at any dealer in SA, does the price even reach R1000!!! What are they thinking??!!