Takealot getting greedy. Not smart

Takealot seem to be getting dumber with their marketing strategy. With Amazon, Makro, Clicks etc. as competitors, Takealot has decided to change free delivery from min. purchase Takealot used to provide free delivery for min.purchase of R500. This has been increased to R650. Really . . NOT SMART. With the likes of Amazon, Temu, Makro etc. as competitors, Takealot should be getting smarter but seems like they are getting greedier. Is this a smart marketing move by Takealot ??? This is a dumb move. Goodbye Takealot Hello Amazon. . .