**** special prices (dont beleive email specials) from takealot

I got an email from takealot advertising specials. One special I noticed was Bennett Read Finesse Premium Stainless Steel Cookware Set for R1999 from R2789. WOW. What a special. So I googled what the price normally is for that. At GAME that same set is priced for R1799 without a special. What ****s is takealot running.