Over-inflated prices on Philips Airfryers

The air fryers, especially the Philips brands have been over inflated in price. The normal price is indicated on their website as the before price and then the supposedly Black Friday/Blue Dot specials. Those original prices are ridiculous in comparison to any store that offers the same product. There is therefor no special price at all. The reduced price should have been the original price before their discount. I support Takealot often, but this time they have gone too far.