False advertising TAKEALOT.com

So I'm discovering again and again that Takealot inflates its prices and then adds a false "discount" down to the real price. Surely this is false advertising in its most evil form?! E.g. the Table & chairs set by Just for kids is advertised at R1749 a whopping 41% discount off the list price of R2999, however the price on Just for kids, UNDISCOUNTED, is only R1750 - so zero discount is in fact offered by takealot. This is just one of countless examples. Consumers be warned!