False advertising

I have been struggling non stop with Takealot today. I urgently needed to buy a ice machine and saw one on special with price at R3499. So I go ahead as usual and add it to my cart. And to my own suprise suddenly the price is R3699. I have made special arrangements for money to be transfered to make the payment as advertised. Now I cannot purchase it anymore. I took screenshots too and had to show mt family, we all agree that this is false advertising and *******. I am deeply dissappointed.or is this the new way of "******** people"?