Falls advertising

I bought a battery charger from Takealot for a discounted price or 78% as advertised on there website. The original value of the product is R1300 as per Takealot and the selling price is R275. after i bought the item i did some research on it and found that the normal value is not near the R1300 as advertised on Takealot's website. I feel that they are busy with Falls advertising and feels like I could have bought something else if I knew the normal price for the item and was not misled by there advert about the price. Please see below