Everlast Treadmill not lasting

I bought an Evelast treadmill and I have been logging a call that the treadmill overheats and show E10 messages, first they sent someone to come fix it and it wasn't fix, logged the second call and it was collected but came back with the same issues. Logged the third call it was collected and came back with the same issues. Takealot says there's nothing they can do.. So what do I do with a treadmill that doesn't work for more than 30 minutes. If u increase the pace it get hot and gives an error message