Advertised price not available

Hi there, I got an update this morning on FB for an item at takealot for a special price. I proceeded to buy the product and in the checkout it was more expensive. I sent them a mail and the response from them was " Please be advised I have checked our website for below item, it has since been removed from our website.

We do apologies for any inconvenience caused during your shopping experience. "

So they saw it was incorrectly priced and removed it .