Price you see is not the price you pay?!

<p>The full priced item was marked at R1390, the sale price marked at R695.</p> <p>When I went to pay, I was told the price was R995, when I pointed out the error, I was told the price on the item was wrong and I had to pay R995 as they couldn't override the system. Surely the customer should pay the marked price despite the 'system' short comings?</p>