Sim card activation

I ordered my router from them on the 25th of January. The delivery was fast. On the 29th of January I received it. Up until today the sim card has not been activated. I have phoned them every day and still nothing has been done. I don't understand what the issue is because no can really help me. It's more of a lying game that they playing cause the last time I called which was on the 11th of February the guy told me that it is in the process of being activated and that I should put my Sim card in my phone so that it can connect faster. Firstly why must I go through so much trouble just to have a Sim card activated. I have also sent an email complaining about the service I have received more than 3 weeks ago. Till this very moment no one has rep**** or contacted me. I am deeply upset about the service I have received after I have already paid for it. I sent an email asking to cancel the subscription and refund my money so I am waiting for the reply. Will probably wait another month for them to reply and another month for the refund! I would never recommend anyone to do business with this company.