Superbalist "Same day delivery" ****

Why offer - AND CHARGE - customers for same day delivery if you don't actually deliver on the same day? I ordered a parcel and paid for it well before the 11am cut off time yesterday, but did not receive the parcel, or any communication from your team as to why I did not receive it. Don't know when it will eventually show up. If someone pays for same day delivery surely there is a reason they selected and decided to pay more for same day delivery. Is customer satisfaction not important?

If the same day delivery latest time of arrival is 19:00, your client service center cannot close at 18:00 before the last deliveries should be made. It is not the first time I've had a disappointing experience with Superbalist.