Is money more important than the customers happiness?

I am extremely disappointed with superbalist!!!! My order contained an item that was meant as a gift for someone and the item was cancelled without my consent. As received on the email, it was cancelled due to an inventory error. Assuming that the order was cancelled because of stock I checked the website again and I see that the same item was up with stock available for the size but at a higher price!!!! I received a measly 10% discount to apologize for this. Firstly the fault was with superbalist for advertising the wrong price, it doesn't make it right to cancel an item because of this and then change the price on the website!!!! Has superbalist become the type of company that just cares about the sales? What about keeping their customers happy?