Being forced to pay for something I did not agree on.

I am being forced to pay for club book and club benefits, which I never agreed to be added to my account and was added on there from June 2016. I am being called now by their customer care line and being told by them that I have no choice in this matter they don't care if I did not add it to my account, I WILL pay the monies. Is this how a client of 16 years are treated? According to my knowledge ( and the customer protection act) no value added service can be loaded on your account with out your knowledge or if you did not sign for it. I want this issue resolved asap. I was given a number by the store to phone them ********** , I am being sent to pillar and post and that is if I am lucky enough if they answer, I spoke to Bongiswe on 06/11/2017 and was given REF: RM ********** . Today I spoke to Wendy and was told the matter is being escalated to her manger, Cody phoned me a bit later and I was told by him that I WILL pay the monies.