Customer focus is last on Ster Kinekor's list

I made an online booking for a movie, only to find out that I can not change the booking to a later time due to unforeseen circumstances.I phoned the ticket line about 5 times without any answer.I drove to the cinema where I made the initial booking.I was told I can't change it and must phone the ticket line. Eventually I got through.Again I was told no and that online bookings can't be changed.According to the lady in the ticket office they only make bookings.Why then if SK can't accommodate me would they have a ticket line?So I paid for the tickets and my circumstances is my problem and nothing SK will do for me as a paying customer.This is completely unacceptable as the later show had still more than 80% seats available.I fail to see why this is such an issue as this is no inconvenience to anyone other than me.I will advise anyone not to make SK online bookings and avoid their ticket line completely.It is useless for anyone who will pay SK and will not be able to edit your booking in advance.Iwas advised by the manager to come back later and see if they can accommodate me,but there's no guarantee.So I wasted my time, airtime,fuel and a parking ticket to get no assistance at all